Lacoste L.12.12 Light Polo
Set design
Set design
Project As Light As Air
Breathing new life into the brand, the campaign immersively highlights the feeling of lightness experience when slipping the L.12.12 LIGHT Polo shirt on - the touch on the skin, the sound, the fluidity of movement. This creative approach, with its joyful, expressive tone and its focus on the product and the iconic Lacoste Polo silhouette, invites you to enjoy a unique sensory experience with the L.12.12 LIGHT Polo shirt.
Skilfully blending desirability and product education, the images invite viewers on a sensory journey through soft colors and warm clarity. The perpetual movement and textural focus are accompanied by apowerful audio score, featuring ASMR - to accentuate tactility - and reverberation effects - amplifing the light airiness.
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Project with: Naked Space
Location: Vasto Gallery
Breathing new life into the brand, the campaign immersively highlights the feeling of lightness experience when slipping the L.12.12 LIGHT Polo shirt on - the touch on the skin, the sound, the fluidity of movement. This creative approach, with its joyful, expressive tone and its focus on the product and the iconic Lacoste Polo silhouette, invites you to enjoy a unique sensory experience with the L.12.12 LIGHT Polo shirt.
Skilfully blending desirability and product education, the images invite viewers on a sensory journey through soft colors and warm clarity. The perpetual movement and textural focus are accompanied by apowerful audio score, featuring ASMR - to accentuate tactility - and reverberation effects - amplifing the light airiness.
Project with: Naked Space
Location: Vasto Gallery